- In established markets 90% of its users access Facebook through mobile.
- 47% of its users access Facebook only through mobile.
- The majority of advertising revenue (51%) continues to come from outside USA.
- org aims to provide internet access to third world countries.
Facebook Inc. released their quarterly earnings last week along with a snapshot of the progress of the Facebook community.
Facebook now has close to 1.55 billion Facebook accounts with 1 billion daily active users, and 3.4 million of these users are from Sri Lanka. 900 million people use their newly-acquired messaging platform, WhatsApp, while 700 million people use their native messaging app, Messenger. 400 million (and counting) users upload images onto Instagram, and according to the latest stats made available, there are 160,000 Instagram users in Sri Lanka. Moreover 925+ million people use Facebook Groups and 8+ billion videos are viewed daily on Facebook (doubling from 4 billion in Q2).
All these statistics indicate that Facebook is one of the fastest growing social media platforms currently on the internet.
Some interesting statistics show that Facebook continues to attract new teens and seniors to its growing user base. In established markets, 90% of its users access Facebook through mobile (up from 88% in Q2) while 47% of its users access Facebook only through mobile (up from 44% in Q2). When it comes to advertising, revenue from ads served on desktop had declined from 8% YoY whereas revenue from ads served on mobile increased 73% YoY. The majority of advertising revenue (51%) continues to come from outside the USA.
Facebook is just getting started on developing their portfolio and changing how digital media is progressing with development projects such as internet.org, which aims to provide internet access to third world countries, and innovations such as beaming internet from an unmanned aircraft. The future looks bright for Facebook Inc., with announcements like the consumer release for Oculus VR gear, and introducing M, an AI-powered digital assistant. In addition to these, there are many more projects in the pipeline.
All these announcements and advancements have us all excited and looking forward to what Facebook has to offer. We will be keeping an eye out for the latest news.
Sources: Mark Zuckerberg, Facebook Inc.