Facebook Live API: What does this mean to Marketers?

Image source: thecountrycaller.com 

Facebook live was first introduces the public first via only iOS, then gradually to Android and eventually to Pages. We saw various individuals, celebrities and brand getting on board the bandwagon and trying out the new feature that Facebook introduced.

Cleary Facebook Inc. has big plans for this new feature, which I should probably refer to as a platform since that is where this is eventually heading. This was further proven at this year’s Facebook F8 conference with the introduction of the Facebook Live API.

With the Facebook Live API publishers can get started with the Live API by contacting one of their Media Solutions partners. These partners have built video production, editing, and streaming products that publish directly to Facebook Live and bring live video to life with features like camera switching,

What can we do with the Facebook Live API?

1) Stream video from more than just your smartphone
The Live API lets you build video streams that mix multiple video and audio sources and introduce special effects. These can also include programmatic sources like games or screencasts.

2) Create new ways to interact with viewers
When you combine the Live API with Facebook’s Graph API, you gain access to your live video’s comments, reactions, and mentions. You can use this information to reflect viewer engagement in real time and create on-screen graphics that show live poll results, analyze comments, and enable comment moderation.

3) Go live from a standalone camera, or even a drone
The Live API can enable spectacular live videos through seamless hardware integrations. Hardware manufacturers can integrate with the Live API to let people go live directly from their devices.

A few  specs:

  • Video in maximum 720p (1280 x 720) resolution, at 30 frames per second.
  • You must send an I-frame (keyframe) at least once every two seconds throughout the stream.
  • Recommended max bit rate is 2500Kbps.
  • Video Length is 90 minute maximum length.

What is your opinion about Facebook Live? Is it the future of live streaming or is it just a farce that will fade away?


Facebook Hashtags and Ads

I was having a discussion the other day how convenient it is to use Facebook hashtags to track entries when conducting a Facebook promotion, especially when running a sharable content generating app or when the campaign demands generating online conversation (e.g. Etisalat Share a plate and Fortune Kokis), of course the user’s privacy settings can be a barrier if you want to track accurate numbers.
If only Facebook insights gave details on hashtags for reporting purposes.

Also an API to share the content related to Facebook hashtag outside the platform (e.g. on a website as a widget) would be nice too. (Get to work Zuckeeburg)

From the social media professionals perspective this is God sent for about mentioned reasons and would be swell if the above suggested features could be implemented soon too.

However as a Tweep (someone who tweets often) who use hashtags on a daily basis I find that Facebook hashtags have not been put to good use.

I am considering how this feature [Facebook hashtags] can be utilized in Facebook advertising? since let’s face it, with the new UI overhaul that is designed specifically to cater to serving a better ad share, Facebook is on its way to becoming an online marketing platform, if it hasn’t already.

What do you think? It there a potential use for Facebook hashtags in ad serving, will there be technical barriers? Can hashtags on Facebook be used to better digital marketing/paid advertising strategies?

Just putting the thought out there for anyone to ponder and cultivate.



P.S. don’t you think “Faced it” should be a phrase by now? Sure Facebook-ed it is fine but just saying.

P.P.S.  This post and thought process was inspired when I read Nadeera’s a.k.a @nnulk’s blog post: The Kavum Paradox: Success of Facebook Hashtags Feature

Check out nnulk’s blog for more insightful social media posts.