The Rise of the Geekdom in the Sri Lankan Social Media Sphere


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If you have been on the internet within the last couple of years, then you have probably noticed that your news feeds and twitter feed are becoming more and more populated with  superhero movie related posts and tweets or Game of Thrones references. Even brands are getting in on the action.

Internationally, this has been a trend since the first Marvel movies debuted and movies in general have dominated the social media platforms. However here in Sri Lanka as always, the trends have taken their time to catch up… but at last they seem to have arrived! Or have they?

I can assume two reasons for the rise of branded superhero and geek related posts:

  1. Agencies are hiring millennials who would naturally be more inclined to get excited about superhero movies because they are geeks themselves?
  2. Brand managers are seeing the shift in the digital media environment and are asking their agencies to act on it.

Whatever the reason may be, the rise of the social media geekdom is imminent.

For instance, the latest release by Marvel, Captain America: Civil War, saw a number of related posts, and the global hype around Batman vs. Superman saw brands in Sri Lanka on tying in with it on social media in order to capitalize on it. Whether it was by awarding fans movie tickets in exchange for engagement or creatively placing their products to try and relate to the fandom, it was hard to miss.

As an example, Clogard:


I feel like it’s accurate that Cap would be a mouthwash because you know… “Language!” He’s going to clean your dirty mouth with Clogard mouthwash.

What does the future of the social media landscape in Sri Lanka look like? Is it ready to let out its inner geek?

More importantly, what are we as marketers going to do?

Let me know what you think.







Social Media Vacancy

No we are not hiring, but for those who are, I’d like to give out a few pointers.

I’ve seen that most employers today have one primary question that lands any individual a job, “Have you handled a Facebook page?” That’s equal to deciding your brands Facebook page is success based on how many likes it’s accumulated. While experience is important it shouldn’t the deciding factor when hiring a social media executive.

If I was hiring the first thing I would look in to is how passionate the candidate is about social media. From the few years of working in the field, I’ve realised that unless you are truly passionate about social media, you really wouldn’t last three months in the industry. It’s the same fact to building a career in any field.

There are a few ways to understand someone’s passion and enthusiasm towards social media and a few (practical) unorthodox questions I think you can ask to see how passionate the candidate is:

What would you do if something you posted doesn’t get any likes or comments?”

“What would you do if your Instagram doesn’t get enough likes or comments?”

“If you see a discussion or even an argument on Twitter what would you do?”

If answers to these questions are something close to:

I’d delete it! I’d be embarrassed to not get any likes.”

“I’d quickly add some hashtag (even irrelevant) and gain some more likes.”

“I’d find a way to jump in and insert myself to that conversation.

How would you judge this person? Clearly, this is your candidate who is a social media addict and assesses his their self-worth from likes and comments. Am I right? That would our natural assessment. While in everyday life this assessment can be justified, at an interview for a social media executive vacancy, this candidate deserves the second interview.

Why? Because a social media addict is exactly who you need to handle your social media!

If someone one has trouble staying away from social media for more than a few hours, or can’t wait to find out what the world is talking about, has enough passion to stay excited about working in social media and is curious enough to keep discovering social media all the time, this is exactly whom you should get on board.

Someone who is excited about a UI change on a social network, or immediately downloads the latest Android/iOS/Windows update for the mobile app is your candidate who will take your social media marketing strategy to the next level.

Social media has come along way. From being a social platform to a media entity of its own. Not long from now social media is going to be the primary channel of communication for brands and companies. It’s a fast paced industry and your social media executive has to be someone who is excited and aware about the revolution that’s about to take over.

Profile Pictures against X

Peace of mind is a right for all and is not something to be taken lightly when it is being tampered with. It isn’t always I take to social media to share my opinion on social issues, mainly because I do not see how that is effective in formulating a solution, yes awareness is good and it is always good to at the very least know and show that as a nation we are indeed united when we need to be.

I only changed the cover photo not because it will change anything or have a profound effect n the situation but because I believe peace of mind is everyone right and I want to raise awareness for anyone who doesn’t know that or doesn’t feel that way, know that tampering with ones peace of mind is not something you should do without carefully considering “How would I feel if this was happening against me?”

But as the post The Game of Robes – Can we help stop bigotry beyond changing our profile pictures? By explains:

“We think the MAJORITY stands against racism. The majority in YOUR world agrees with you. And remember there are only approximately 2.5 million Facebook users in an over 22 million population.”

So let’s face it, the majority as we know it is not the sole population of Colombo, In-fact the actual majority would be far from accepting your opinion of a “free country” and “unity in diversity”. Actually our little Facebook profile picture changing and are walks are basically the minority speaking up for the minority with a few open minded city folk from the majority and journalist.

To quote the above article:

“Lots of these folks are people who work and reside outstation. They have limited access to free media, and their Facebook feeds are filled with opinions from uneducated goons of their own culture. Let’s face it; people who are exposed to Colombo have a very different culture.”

And to add to that statement, they really do believe this that the nation belongs to the majority and its original state needs to be preserve all it takes is a few established and influential people to tell them that they need to act to protect their ways.  Just like the people who influence us tell us that this is a free country and we need to be united to protect it.

It pains me to see the support the organizations and “venerable” people activity promoting hate out in the open and we think simply changing the profile picture will do to stop that. Yes social media can be a powerful tool to fight against this threat to our solidarity as a nation. If you notice I am not talking about the actual issues of bigotry and racism, because well I am someone from the minority and frankly I have nothing to say that will make a difference. So I would like to take this post to urge the open minded and influential members of the majority to please speak up!

Look I don’t know how to combat this situation, so I won’t pretend to have a plan going around dissing people who think they are making a difference, at least they try and hope their action will have an effect.

But here is my challenge to all of you, you are all smart people. You all use social media avidly. Use your brilliantly creative mind to reach out to the people who need to be reached out to and let me know too. I like the rest of you want to be a part of the solution but a proper solution not just get on the bandwagon for the sake of it. So come on people use your brilliant minds to come up with solution other than the all too useless profile picture and hashtags.


Disclaimer: the owner of this profile meant to make a sarcastic remark. The metaphor being that some of us try to raise awareness without being aware ourselves. Don’t be that person.
Disclaimer: the owner of this profile meant to make a sarcastic remark. The metaphor being that some of us try to raise awareness without being aware ourselves. Don’t be that person.