The Rise of the Geekdom in the Sri Lankan Social Media Sphere


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If you have been on the internet within the last couple of years, then you have probably noticed that your news feeds and twitter feed are becoming more and more populated with  superhero movie related posts and tweets or Game of Thrones references. Even brands are getting in on the action.

Internationally, this has been a trend since the first Marvel movies debuted and movies in general have dominated the social media platforms. However here in Sri Lanka as always, the trends have taken their time to catch up… but at last they seem to have arrived! Or have they?

I can assume two reasons for the rise of branded superhero and geek related posts:

  1. Agencies are hiring millennials who would naturally be more inclined to get excited about superhero movies because they are geeks themselves?
  2. Brand managers are seeing the shift in the digital media environment and are asking their agencies to act on it.

Whatever the reason may be, the rise of the social media geekdom is imminent.

For instance, the latest release by Marvel, Captain America: Civil War, saw a number of related posts, and the global hype around Batman vs. Superman saw brands in Sri Lanka on tying in with it on social media in order to capitalize on it. Whether it was by awarding fans movie tickets in exchange for engagement or creatively placing their products to try and relate to the fandom, it was hard to miss.

As an example, Clogard:


I feel like it’s accurate that Cap would be a mouthwash because you know… “Language!” He’s going to clean your dirty mouth with Clogard mouthwash.

What does the future of the social media landscape in Sri Lanka look like? Is it ready to let out its inner geek?

More importantly, what are we as marketers going to do?

Let me know what you think.







Sri Lanka Unites Avurudu Celebrations

This is an post I wrote for the Sri Lanka Unites blog regarding the Avurudu celebration we had to usher in the Sinhala and Tamil New Year last month : Click here to read.

10268705_623425644409759_7374237242776847202_nThe SLU team members celebrating Avurudu



What chances does he have?

Did you know that a child walking into a mine field has a better chance of surviving than someone with a heart condition in the North of Sri Lanka?

The nearest cardiac hospital from Jaffa is in Kandy, and the distance and time taken to travel to the nearest hospital lessens the chance of someone surviving a heart ailment.

Help a heart by donating to build a cardiac hospital in the North of Sri Lanka: #HearttoHeart

War Cry – Rz Omar

Our very own local talent, fellow Sri Lanka Unites team member, one of most talented Tamil rappers I have heard and friend Arzath Areeff is taking his message to the world.

“We don’t want blood shed, we don’t want weapons” he sings in the chorus, over and over again, reflecting the unheard voices of the people affected by war.

The song is about the gruesome reality of war.

“Its all about STOP WAR and I added some past war pictures of Sri Lanka here to express the vandalism of the war.”

Even though the military war is over the reality of “peace” is not yet realized.
You don’t need to go to war-torn areas to witness the vandalism of war, go to the house of someone affected by war, that is vandalism of the worst kind that can never be restored and I’m not talking about the broken buildings, I’m talking about the broken lives that the war has resulted.

The war in our island is technically over, so let’s strive to keep it that way.