Image source: bridalmusing.com
If you have been on the internet within the last couple of years, then you have probably noticed that your news feeds and twitter feed are becoming more and more populated with superhero movie related posts and tweets or Game of Thrones references. Even brands are getting in on the action.
Internationally, this has been a trend since the first Marvel movies debuted and movies in general have dominated the social media platforms. However here in Sri Lanka as always, the trends have taken their time to catch up… but at last they seem to have arrived! Or have they?
I can assume two reasons for the rise of branded superhero and geek related posts:
- Agencies are hiring millennials who would naturally be more inclined to get excited about superhero movies because they are geeks themselves?
- Brand managers are seeing the shift in the digital media environment and are asking their agencies to act on it.
Whatever the reason may be, the rise of the social media geekdom is imminent.
For instance, the latest release by Marvel, Captain America: Civil War, saw a number of related posts, and the global hype around Batman vs. Superman saw brands in Sri Lanka on tying in with it on social media in order to capitalize on it. Whether it was by awarding fans movie tickets in exchange for engagement or creatively placing their products to try and relate to the fandom, it was hard to miss.
As an example, Clogard:
I feel like it’s accurate that Cap would be a mouthwash because you know… “Language!” He’s going to clean your dirty mouth with Clogard mouthwash.
What does the future of the social media landscape in Sri Lanka look like? Is it ready to let out its inner geek?
More importantly, what are we as marketers going to do?
Let me know what you think.